“In onore della Maglia Rosa”
“Maggie Rose’s Bicycle Shop is the wild machination of an enthusiast who decided he would like to tinker with bicycles all day and carry all of the cool stuff he wanted to. Everyone has heard of the Tour De France but there is another race that is just as grand but not as popular. Every May, the world’s greatest cyclists race around Italy with the goal of making it to Milan wearing the Maglia Rosa! If the Maillot Jaune can be “Americanized” into Mellow Johnny’s, then the Maglia Rosa can likewise be transformed into Maggie Rose’s. Get it?”
Helping to build a brand identity can be a huge undertaking, but only if you don’t understand your client’s needs. Maggie Rose’s Bike Shop was a start-up in Florida with a unique name; a play-off the race event “Maglia Rosa”. Catering specifically to the male bicycling enthusiast, we are able to base his identity to branding using a simple pun. If we consider putting the ‘petal’ to the metal, the clothing concepts and advertising ideas become obvious.
All designs for Maggie Rose’s Bicycle Shop were done in partnership with Jason Dvorak.
Logo Design
Clothing Graphics
